How to generate more G2 reviews and become your category leader
Tips on how to get more G2 reviews and become your category leaders.
Hey there 👋,
Hope that you had a great week, and welcome to Startup Growth Diaries! 🚀
We all know that securing G2 reviews can be a tough challenge, but they're essential in building credibility, attracting prospects, and outpacing competitors. As companies compete to grow their presence on G2, the race to gather more authentic and impactful reviews becomes critical. So, how can you strategically grow your G2 reviews to strengthen your brand's reputation and edge closer to becoming the market leader?
In today’s newsletter, we’re diving into powerful tips and strategies for boosting your G2 reviews—an essential step on your journey to becoming a category leader! Ready to elevate your brand’s reputation and stand out in the crowd? Let’s get started!
✉️ Tip #1 - Don’t Hesitate to Reach Out to Your Customers
It’s natural to want to avoid overwhelming your customers with too many emails. But if you’re serious about maximizing your G2 reviews, proactive outreach is key. Don’t shy away from asking all of your customers—whether or not they’re in regular contact with your customer success or support teams.
Send review requests to everyone on your customer list, and don’t hesitate to follow up! Space out a few emails over a few days to gently remind them. Many customers may see the initial email but forget to respond. Regular, well-timed reminders and a sense of urgency can go a long way in encouraging them to take action.
👨🦰 Tip #2 - Send a request from a team member, not a generic marketing email
To boost open rates and make the message feel more personal, send review requests from a real team member’s email address rather than a generic marketing account. Customers are more likely to engage when the message feels personal and authentic.
For even greater impact, consider having the request come from a senior leader in your organization, like the CEO. A personal note from someone high-ranking conveys the importance of the review and shows that your company genuinely values customer feedback. A simple, sincere request from leadership can make customers feel valued and more inclined to support you.
🎁 Tip #3 - Incentives incentives incentives…
Just like anything in life, if you want someone's time, you need to offer them something in return. An incentive always work, with G2 it’s usually $25 per reviews, but you can always give more if you want to be more aggressive. When crafting an email make sure the incentive stands out. Highlight it in bold text or feature it prominently in an image within the email. This way, your audience instantly sees the value they're getting for engaging with you. Remember, the clearer and more enticing the incentive, the better your chances of capturing their attention and driving action.
✄ Tip # 4 - Cut to the chase
When we launched our campaign, we tested two different subject lines:
"Help us spread the word"
"Get a $25 voucher for a review on G2"
Can you guess which one performed better?
Unsurprisingly, the second subject line was the clear winner. It not only made the action crystal clear—leaving a review—but also highlighted the reward right away. People are more likely to engage when they instantly see what's in it for them. The takeaway? Make your value proposition obvious and appealing from the start.
⇶ Tip #5 - Expand your channels
Don't limit yourself to just email for driving engagement. Leverage every touchpoint you have with customers. If you have a live chat feature or in-app notifications, use them to your advantage by sharing the message directly with your audience. The more channels you use, the greater your chances of reaching your customers effectively.
Another powerful strategy is to get your team involved. Consider running a contest for your customer success team and offering incentives for every review they help generate. By expanding your approach across multiple channels and involving your team, you'll significantly increase your chances of capturing more reviews.
📖 Tip #6: Align Your Frequency with Goals and G2's Quarterly Reports
Finding the right balance for email outreach is crucial. You don’t want to overwhelm your customers with constant messages, which can lead to disengagement. Instead, strategically plan your campaigns to maximize impact.
Run burst campaigns each quarter, timing them just before the end of the quarter to coincide with G2’s reporting schedule. This approach not only avoids email fatigue but also boosts your chances of being featured in G2's quarterly reports. By fine-tuning your email frequency to align with key reporting periods, you’ll drive more reviews and improve your visibility in the marketplace.
And that’s it for this week’s Startup Growth Diaries! 🎉 I hope you found these examples inspiring and that they spark some fresh ideas for your own startup growth journey.
If you enjoyed this newsletter, don’t forget to hit the Like or Share buttons below ♥️.
Catch you next week with more pages from the diary!
Until then, keep growing 🚀
Idan
