How to win events with creativity

How a small startup can bring big energy to a huge Event

Apr 11 • 

Idan Gol

2

January 2025

Validate Before You Create: What We Can Learn from Liquid Death

How Liquid Death Proved You Don’t Need a Product to Test a Big Idea

Jan 17 • 

Idan Gol

2

The Best Marketing Memo You’ll Ever Read – And Why It Still Matters

A memo from Slack's Stewart Butterfield that shaped the positioning of Slack and its success.

Jan 3 • 

Idan Gol

1

December 2024

2024 B2B Stack MVPs 🏆

From HubSpot to Coffee: The Stack That Powered My 2024 🚀

Dec 20, 2024 • 

Idan Gol

6 Ways to Build Trust and Close More Deals in 2025 🚀

6 ways you must invest in 2025 to improve your brand trust and generate more deals

Dec 13, 2024 • 

Idan Gol

3

The simple 'Why' test for crafting your company's mission and emotion

How to craft your company's mission and find the emotion behind your brand - based on Airbnb 'Why test'.

Dec 6, 2024 • 

Idan Gol

4

November 2024

Lessons from Patagonia: Staying True to Your Brand

What Patagonia’s Bold Black Friday Strategy Teaches Us About Building a Purpose-Driven Brand

Nov 29, 2024 • 

Idan Gol

2

How to generate more G2 reviews and become your category leader

Tips on how to get more G2 reviews and become your category leaders.

Nov 22, 2024 • 

Idan Gol

2

How to create the perfect tagline for your startup

The best way to form the perfect tagline for your startup

Nov 15, 2024 • 

Idan Gol

5

7 tactics to gain momentum and achieve growth for your startup

Welcome to Startup Growth Diaries and 7 tactics that famous startups used to break through the noise and fuel their growth.

Nov 8, 2024 • 

Idan Gol

8